Bengaluru: Phoenix Mall of Asia, Bengaluru, has launched Phoenix Festival 2026, a three-month celebration of shopping, music, fashion, food and entertainment, inaugurated by actor Divyenndu Sharma. Running through December, the festival will bring together festive experiences, live entertainment, curated retail showcases and culinary offerings, alongside celebrations marking the mall’s third anniversary.
Adding star power to the launch, Divyenndu Sharma took centre stage at the inauguration. Known for his performances in Pyaar Ka Punchnama, Mirzapur, The Railway Men and Madgaon Express, the actor added a touch of glamour to the opening of the festive season.
Phoenix Festival 2026 combines the grandeur of India’s festive season with Bengaluru’s evolving appetite for entertainment and experiential retail. Across three months, visitors can look forward to concerts, fashion showcases, festive shopping, culinary experiences, themed installations and interactive activities for friends and families.
The entertainment calendar includes Rajesh Krishnan live in concert, The Unplugged Club’s tribute to Arijit Singh and a stand-up comedy show by Vipul Goyal. The Unplugged Club will offer an intimate, candlelit live-music experience, while Dandiya Nights will add music, dance and festive energy to the celebrations.
The mall’s third anniversary celebrations will feature a Mall Anniversary Run, luxury fashion show, live musical events and an anniversary party. The programme brings together fitness, fashion, music and entertainment to mark three years of Phoenix Mall of Asia’s journey with Bengaluru.
Throughout the festive quarter, visitors can explore occasion wear, new collections, gifting options and shopping offers across categories. Brand showcases and experiences will complement the retail programme, while festive flavours and curated dining experiences will add to the celebrations across the mall’s restaurants and cafés.
Interactive family activities and immersive festive installations will further enhance the visitor experience across the destination.
Speaking at the launch, Ritu Mehta, Director Marketing – South & Pune Malls and Centre Director – Phoenix Mall of Asia, said, “Phoenix Festival reflects our goal to establish Phoenix Mall of Asia as a destination for exceptional festive experiences in Bengaluru. Drawing on our luxury retail portfolio, diverse dining offerings and curated entertainment, the festival brings the season’s celebrations together on a grand scale.”
She added that the mall’s third anniversary makes this edition particularly significant as it celebrates its relationships with visitors, brands and partners while continuing to bring distinctive experiences to Bengaluru. With the launch of Phoenix Festival 2026, Phoenix Mall of Asia has opened its festive calendar for October to December, bringing together entertainment, fashion, shopping, dining and celebrations under one destination.