Bid farewell to frizz and welcome glossy, sleek hair with the announcement of Sara Ali Khan as the latest ambassador for Streax Shine Hair Serum.
Mumbai: Streax, a brand under Hygienic Research Institute Pvt Ltd (HRIPL), has proudly chosen Bollywood sensation Sara Ali Khan as its ambassador for Streax Shine Hair Serum. The launch features a television commercial titled “Frizz Gone, Smooth Shine On”, which captures Sara’s vibrant and self-assured personality while demonstrating how the serum provides smooth, shiny, and frizz-free hair in just seconds.
With her dynamic personality, youthful allure, and effortless style, Sara Ali Khan embodies Streax’s philosophy of empowering consumers to “shine on” with confidence. Her innate grace and approachability make her the ideal ambassador for Streax Shine Hair Serum, a brand celebrated for its hair-transforming capabilities. To commemorate this collaboration, Streax has launched its new TVC campaign, “Frizz Gone, Smooth Shine On”, featuring Sara. The advertisement showcases everyday situations—such as breezy rooftops and busy commutes—where frizz can unexpectedly appear, illustrating how a quick application of Streax Shine Hair Serum provides smooth, glossy, camera-ready hair in a flash. The campaign emphasizes the product’s promise of immediate frizz control and shine, establishing it as the essential choice for women eager to look their best and Shine On.
Priyanka Puri, Sr. VP – Marketing, HRIPL, added, “Sara Ali Khan is the perfect face to front the Streax movement—where haircare is not just about products but about confidence and everyday style. “Frizz Gone, Smooth Shine On” brings alive the idea that frizz can strike anyone, anywhere, and Streax Shine Hair Serum is a simple, everyday solution that transforms frizz into smooth, shiny, camera-ready hair in an instant. With Sara bringing this story to life, we’re set to inspire a new wave of shine and style across the country to embrace everyday shine with confidence and style “
Sharing her excitement, Sara Ali Khan said, “I’m truly excited to join the Streax family! For me, hair isn’t just about style, it’s about confidence and self-expression. What I love about Streax Shine Hair Serum is how it instantly adds shine and smoothness, making every look feel complete.”
Enriched with Walnut Oil & Vitamin E, Streax Shine Hair Serum is celebrated for adding instant shine, smoothness, and frizz-free radiance, empowering consumers to look and feel their best every day—whether it’s for a casual outing or a glamorous occasion. The Streax Shine Hair Serum is available in convenient and affordable pack sizes of 45 ml, 100 ml, and 200 ml, across leading stores nationwide. The Streax Hair Serum range further extends to Frizz Control Hair Serum, Heat Protect Spray, and Moisture Boost Spray, offering customized solutions for different hair needs. These products are available at all leading online and offline platforms, making professional-quality haircare easily accessible to every consumer.